FOUNDER, CEO

White’s athletic and coaching career is second only to his expansive journey as a lifelong student of emotional awareness and personal development. An entrepreneur, author, and mental health advocate, his decades of experience and transformative wisdom is the beating heart of Soul Integrated Athletics—an enlightened leader grounded by greater purpose.

CHIEF SCIENCE OFFICER

Dr. Huberty is an accomplished behavior research scientist with >20 years experience directing research teams in academic and industry-based settings using digital approaches to change behavior and improve well-being. The former Head of Science at Calm, Dr. Huberty is now the Founder of Fit Minded Inc where she serves as Fractional Chief Science and Analytics Officer.

INVESTOR, STRATEGIC PARTNER

Jeff Luhnow is a 25-year sports executive, spending two decades modernizing and revolutionizing two MLB franchises before starting Blue Crow Sports Group (BCSG) in 2021. Throughout his career, Mr. Luhnow has worked as Vice President of Scouting and Player Development for the St. Louis Cardinals, and President and General Manager of the Houston Astros. Since leaving the Astros - Jeff has been the driving force behind BCSG - a leading global investment group, owning and operating soccer teams in Mexico, Spain, Czech Republic, and the UAE.